Crowdfunding in China by Andrea S. Funk

Author:Andrea S. Funk
Language: eng
Format: epub
ISBN: 9783319972534
Publisher: Springer International Publishing

3

Slipshod

19.5

8

Amazon

2.8

aChina Internet Watch (2015a)

4.4.4.2 E-Commerce Platforms

China’s entire e-commerce market is dominated by Alibaba’s two affiliates Taobao, and Tmall (Table 4.10 (China Internet Watch 2015e (ranks of the companies); Statista Inc. 2016d (GMV of Taobao); Statista Inc. 2016e (GMV of Tmall); China Internet Watch 2015j (GMV of Jingdong))).257 As stated in Sect. 4.4.2.1, Taobao is regarded as the Chinese pendant to ebay as it is a platform on which goods are offered either at a fixed price or by auction. Tmall, in 2008, arose as a spun off from Taobao, and since then has provided a B2C platform for established domestic and international brands. Taobao rather serves less recognised companies and is also utilised for second-hand sales. Thus, Tmall and Taobao are perfect complements for a broad range of Chinese buyers and sellers. In 2014, Tmall held a 60% share of China’s B2C market.258 Prior to setting up a shop on Tmall, sellers need to be invited to the platform; they pay a deposit in order to be listed and an extra commission for each transaction. Taobao, on the other hand, with more than 500 million registered users in 2014 held 80% of the Chinese C2C market, which probably derives from the fact that it does not charge any transaction or commission fees, but instead—as mentioned in Sect. 4.4.2.1—the platform is financed by advertisement.259 Table 4.10Top Chinese e-commerce platforms in Q3 2015

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.